How Much Does a Website Cost? Your Web Design Pricing FAQs

Understanding how much a website costs can feel overwhelming. Prices vary depending on the designer, the number of pages, the functionality, and the level of strategy involved. This guide answers common questions about website pricing in the UK, helping Wolverhampton and West Midlands business owners make informed decisions when investing in a professional website.

how much should i pay for a website designer?

Hiring a website designer is an investment in your business and the cost depends on the type of designer, the complexity of your website, and the services included. In the UK, the range can be wide, but understanding the factors behind pricing helps you make a confident decision.

Factors That Affect Cost:

1. Experience and expertise: Designers with more experience or a portfolio of high-end work typically charge more.

   
   

2. Number of pages: A simple 5-page website costs less than a fully custom 20-page site.

   
   

3. Functionality: Extra features like ecommerce, booking systems, or interactive elements increase the price.

   
   

4. Branding and design level: Websites that include custom graphics, brand identity, and strategic layout will be more expensive than basic templates.

UK Pricing Examples:

• Beginner designer/freelancer: £200–£600

• Experienced freelancer: £600–£2,500

• Professional small studio: £2,500–£5,000

• High-end agency: £8,000+

At BTN Creations, my Design Journeys start from £880 (Poise Design Journey) and go up to £2,000 (Prestige Design Journey), reflecting premium, strategy-led websites designed for women entrepreneurs who want clarity, authority, and results.

Why It’s Worth Investing

A high-quality website does more than look good, it converts visitors into clients, communicates your brand story, and positions you as a professional in your industry. While budget options exist, investing in a strategic designer saves you time, stress, and missed opportunities.

How Much Does a Web Designer Cost in the UK?

Web designer costs vary significantly depending on experience, location, and project scope. Here’s a realistic breakdown for UK businesses:

Freelancers vs Agencies

• Freelancers: £200–£2,500. Great for smaller projects or straightforward websites.

• Small agencies: £2,500–£5,000. Offer more structure, support, and additional services like branding and strategy.

• Large agencies: £8,000–£20,000+. Often include extensive strategy, copywriting, and long-term maintenance.

What Influences the Cost?

• Number of pages

• E-commerce or special functionality

• Custom design vs templates

• Branding and graphic design

• Ongoing maintenance or support

Average UK Pricing by Website Size

• Basic 5-page site: £500–£1,000

• 10-page service site: £1,000–£2,500

• 20-page content-rich site: £2,500–£5,000+

Investing in the right designer is about value, not just price. A strategic, well-designed site can pay for itself through increased credibility, client inquiries, and online sales.

How Much Is a 20-Page Website?

When it comes to larger websites, such as a 20-page business site, cost depends on design complexity, functionality, and the level of strategy involved. In the UK, a 20-page site typically costs £2,500–£5,000+, especially when working with professional designers or small agencies.

Factors That Affect the Price:

Custom design: Fully bespoke websites require more hours and expertise, increasing costs.

Content creation: Copywriting, photography, and graphics add to the budget.

Functionality: Ecommerce, booking systems, or interactive features will raise the cost.

SEO and strategy: Optimising each page for search engines and user experience adds value and time.

Why a 20-Page Website Can Be Worth It

A larger site allows you to showcase your services, products, or portfolio in depth, providing your audience with a complete understanding of your brand. Each page can be strategically designed to capture leads, encourage sales, or tell your brand story in detail.

At BTN Creations, I focus on creating websites that don’t just fill pages but intentionally guide your visitors toward meaningful actions. Investing in a 20-page website is investing in a digital tool that works for your brand 24/7.

How Much Should a 10-Page Website Cost?

A 10-page website sits in the sweet spot between a small 5-page brochure site and a larger content-heavy site. UK prices typically range from £1,000–£2,500 depending on customisation, functionality, and branding support.

What Influences Pricing:

Design complexity: Custom layouts cost more than templates.

Content creation: Whether you provide your own copy or hire a designer/copywriter.

Additional features: Contact forms, scheduling tools, or embedded media.

SEO optimisation: Strategically designed pages for search engines add value.

A 10-page website is ideal for service providers who want to highlight multiple services, include client testimonials, and provide comprehensive information without overwhelming visitors.

With BTN Creations, even a 10-page site is treated as a premium, strategy-led experience, making sure every page is intentional, visually cohesive, and aligned with your brand story.

Can I Build a Website for Free?

Yes, you can build a website for free using platforms like Wix, WordPress.com, or Squarespace’s free plans. However, there are limitations. Free websites often include platform branding, limited functionality, slower load times, and less control over SEO.

Pros of a Free Website:

• Low cost

• Fast setup

• Beginner-friendly

Cons of a Free Website:

• Branding limitations

• Less credibility with clients

• Limited functionality and customisation

• Risk of slow site performance

For serious entrepreneurs, investing in a professional website is worth it. A strategic, custom website builds authority, improves user experience, and attracts clients who value your services. At BTN Creations, I create websites that reflect your brand fully, ensuring every visitor feels your premium touch from the first click.

How Much Does a Basic 5-Page Website Cost?

A basic 5-page website is often the starting point for new businesses. In the UK, prices typically range from £500–£1,000 for freelance designers, or £1,000+ for a more premium, strategy-driven design experience.

What’s Included in a 5-Page Website:

• Home page

• About page

• Services page

• Contact page

• Blog or portfolio page

Even a simple website should be designed with intention. Clarity, usability, and brand cohesion are essential to make a strong first impression and turn visitors into clients.

At BTN Creations, my Poise Suite is perfect for small businesses wanting a polished 5-page website with strategic design, brand cohesion, and high-end aesthetics.

Ready to make a lasting first impression with a website that’s polished, purposeful, and perfectly aligned with your brand? Let’s create begin your Design Journey and showcase your business with clarity and style.