Hey, I’m Tracey, founder of BTN Creations.

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I’ve always loved making things. Long before I knew what branding was, I was the kid turning ideas into something people could see, connect with and enjoy. That creative instinct has stayed with me, and it’s a big part of what I do today.

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I grew up in London and moved to Wolverhampton five years ago. Starting fresh in a new city meant building my network from scratch, and it gave me a real understanding of how much first impressions matter when people don’t know you yet.

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I’m an entrepreneur at heart. I’ve started businesses that worked and others that didn’t, and I’ve learned plenty along the way. One thing I’ve come to realise is that having a good business isn’t always enough. You can be brilliant at what you do, but if that doesn’t come across when someone visits your website or finds you on Instagram, people might not see what makes you worth knowing.

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That’s where BTN Creations comes in.

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I help women running service-based businesses make their online presence as good as their work. Through branding, Wix websites and content creation, you’ll show up in a way that feels like you and gives people a clearer sense of what your business is all about.

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It’s not about making your business look like everyone else’s or chasing every new trend. It’s about making sure the way you present yourself online makes sense for the business you’ve worked hard to build.

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My approach is honest, practical and collaborative. I’ll tell you what’s working, what could be better and what I’d do differently, without drowning you in jargon or making things more complicated than they need to be. We’ll work together to create something that fits your business, rather than squeezing you into a template that doesn’t.

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BTN Creations is a one-woman band, and I’m proud of that. When you work with me, you work with me from start to finish, with no handing you over to someone you’ve never spoken to and no explaining your business twice. It’s also why so many of my clients stick around. Most come to me for one thing, and as their business grows, changes direction or turns into something new altogether, they come back for the next thing too. Some of my favourite working

relationships started with a single project and have carried on for years since.

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Outside of BTN Creations, I’ve also published an English-Lingala phrasebook and dictionary that went on to become a bestseller. It’s a reminder of what can happen when you take an idea, put the work in and give it the right foundation.

 

So, if you’re good at what you do but feel like your online presence isn’t quite showing it yet, you’re in the right place.

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Let’s work on that.