Web Design Tips & Principles Every Business Owner Should KNow

Great web design is more than just aesthetics. It's strategy, usability, and brand storytelling. From the 3-second rule to the 60-30-10 colour principle, these FAQs help Wolverhampton & West Midlands business owners understand essential design rules that make websites effective, professional, and high converting.

What is the 3-Second Rule in Web Design?

The 3-second rule is a simple but critical web design principle: visitors should understand who you are, what you do, and why they should care within three seconds of landing on your website.

Why It Matters:

Studies show users leave websites that are confusing or cluttered almost immediately. If your site doesn’t quickly communicate value, you lose potential clients.

How to Apply the 3-Second Rule

• Clear, concise headlines

• Strong visual hierarchy (use size, colour, and spacing to guide attention)

• Immediate call-to-action (book a consultation, shop now, subscribe

• Clean design with no clutter

At BTN Creations, I design websites with clarity and intention, ensuring every visitor instantly understands your brand and is guided to take the right action.

Is It Better to Hire a Freelancer or Agency?

Choosing between a freelancer and an agency depends on your business goals, budget, and the level of support you need.

Freelancers:

• Usually more affordable

• Personal attention and flexibility

• Limited team support

Agencies:

• Broader expertise across design, copy, and SEO

• Professional process and structured timeline

• Higher cost

For women-led brands looking for strategy-led, premium web design, a boutique studio like BTN Creations offers the best of both worlds: personal attention with agency-level expertise.

What Are the 5 Golden Rules of Web Design?

Every successful website follows key design principles. Here are the five golden rules:

1. Clarity: Communicate your message within 3 seconds.

2. Consistency: Keep fonts, colours, and layout consistent.

3. Navigation: Make it easy for users to find information.

4. Visual Hierarchy: Guide attention to the most important elements.

5. Responsiveness: Ensure your site works on all devices.

Following these rules ensures your website is professional, user-friendly, and converts visitors into clients.

What is the 60-30-10 Rule for Website Design?

The 60-30-10 rule is a design principle used to balance colour on a website:

• 60% primary colour: Dominates your website (background, main elements)

• 30% secondary colour: Supports and contrasts the primary colour

• 10% accent colour: Highlights calls to action or important features

  
  

This rule ensures a visually appealing, balanced, and easy-to-navigate website. At BTN Creations, I apply this principle to create elegant and cohesive brand websites.

What are the three types of web design?

Websites generally fall into three categories:

1. Static websites: Simple, fixed pages. Best for small businesses or brochures.

2. Dynamic websites: Content changes frequently, often powered by a CMS like WordPress.

3. Ecommerce websites: Allow online sales, with integrated shopping carts and payment gateways.

   
   

Choosing the right type depends on your business goals, scale, and the user experience you want to provide. BTN Creations specialises in dynamic and ecommerce websites for women-led businesses who want strategy, style, and conversions in one package.

Ready to choose a website that works as hard as you do? Let’s design a dynamic or ecommerce site that combines strategy, style, and conversions to elevate your business.