Meet THRIVE BESTIE
A multi-faceted platform for women, combining a book, online community, and resources designed to inspire purpose, joy, and confidence. The project was about bringing this vision to life digitally and creating a welcoming, vibrant space where women could connect, grow, and engage.
the strategy behind the design
THE PROBLEM
Thrive Bestie was stepping online for the very first time, and without a digital presence, the brand didn’t have a central hub to bring its vision to life. There wasn’t a space to host the community, showcase the book, or display merchandise in a way that felt cohesive and inviting.
The project needed to solve several challenges at once: creating a strong, unified brand identity that could translate seamlessly across the website, book, and social media; building a user-friendly site that would grow the online community and encourage email signups; promoting the Thrive Bestie book while also housing merchandise in a way that felt natural and accessible; and designing social media assets that not only looked consistent with the brand but also encouraged engagement and connection.
Overall, the goal was to launch a complete online presence that reflected the warmth, encouragement, and support that sit at the very heart of Thrive Bestie, giving women a place to feel inspired, welcomed, and connected.
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THE METHOD
Under my Presence Design Journey, I created a full online ecosystem integrating logo design, website development, social media assets as well as book publishing support. Key strategies included:
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Brand Identity: Creating the Thrive Bestie logo, selecting a signature pink and teal colour palette, and establishing a visual language that is uplifting, confident, and approachable.
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Website Design: Building a user-friendly, community-focused site that highlights resources, encourages email signups, and guides visitors through book and merchandise offerings.
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Social Media Assets: Designing posts and templates consistent with the brand, ensuring visual cohesion across channels.
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Book Design & Publishing: Designing the book cover and supporting publishing on Amazon for a professional, polished launch.
THE SOLUTION
A fully cohesive brand experience, combining visual identity, website, book, and social media, all aligned under the Thrive Bestie vision. The site and assets make the brand accessible and inviting, creating a space where women feel supported, informed, and excited to join the community.
THE OUTCOME
Thrive Bestie now has a polished, complete digital presence that reflects its mission. Visitors are drawn in by a welcoming design, engaging content, and a seamless user experience. Email signups are growing, the online community is active, the book is professionally presented on Amazon, and social media assets ensure brand consistency across channels. The project successfully transforms first-time visitors into engaged community members, creating a home where women can truly thrive.
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“I can’t recommend Tracey enough! She truly is a one-woman shop—from brand strategy and web design to content creation and bringing a vision to life, she handles it all with incredible skill, creativity, and professionalism. Working with her feels effortless because she’s not just talented, she’s thorough, reliable, and genuinely invested in making her clients shine. If you want someone who can take an idea and turn it into a polished, high-impact reality, Tracey is the one to call!”
P. ALEXANDER, THRIVE BESTIE
