Meet LM CONSULTANCY
Louise M is a communication consultant working with service-based founders to refine their messaging, strengthen their positioning, and communicate their value with clarity.
the strategy behind the design
THE PROBLEM
Although Louise had a strong background in communications and consultancy, her online presence didn’t reflect the level she was operating at.
She didn’t yet have a dedicated space to clearly communicate her services, approach, or how potential clients could work with her. As a result, enquiries were inconsistent, and much of her communication relied on back-and-forth conversations to explain what she offers.
She also wasn’t ready to commit to a full website build at this stage, but needed something structured and professional in place to support her visibility and growth.
THE METHOD
I created a focused landing page designed to give Louise a clear, intentional online presence without the complexity of a full website.
The page was structured to:
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Present her positioning and authority clearly, so visitors immediately understand who she works with and how she supports them.
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Break down her services and engagement models in a way that feels simple, structured, and easy to follow.
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Guide visitors through a natural journey from introduction to action, reducing the need for over-explanation.
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Integrate her booking system (Calendly), allowing potential clients to enquire and schedule calls directly.
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Incorporate a dedicated space for client reviews and testimonials to begin building social proof and strengthen trust with potential clients.
The aim was to create something strategic and conversion-focused, while also acting as a strong foundation for a future full website.
THE SOLUTION
A clean, strategic landing page that clearly communicates Louise’s value, services, and process.
The page acts as a central touchpoint for her business, allowing potential clients to quickly understand what she offers, how she works, and how to take the next step.
It combines clear messaging, intentional structure, and a streamlined user journey to support both visibility and conversion.
THE OUTCOME
Louise now has a professional, aligned online presence that supports her current stage of business. She has a clear platform to direct potential clients to, making it easier for people to understand her work and book in without unnecessary back-and-forth.
The landing page also gives her flexibility, allowing her to refine her messaging and offers in real time, while having a strong foundation in place to expand into a full website when she’s ready.
"I didn’t realise how unclear my messaging was until this process. The landing page has made everything feel so much more structured and intentional. It’s now so much easier to explain what I do, and I feel a lot more confident directing people to my page."
LOUISE M, COMMUNICATION CONSULTANT
