Concept

Kejetia Afro-Caribbean Food Shop is a family-owned business bringing authentic Afro-Caribbean flavours to Stockton-on-Tees and beyond. The website was designed to showcase their rich, diverse product range while making shopping effortless and enjoyable. Every feature reflects the warmth, culture, and personal touch that define the brand.​

​

Ultimate Goal

To present Kejetia as a trusted destination for Afro-Caribbean foodstuffs and groceries, while creating a seamless online shopping experience that mirrors the welcoming, community-focused atmosphere of the physical store.​

​

Unique Selling Proposition (USP)

Kejetia combines authentic, high-quality Afro-Caribbean foodstuffs and groceries with a personal, family-driven service. The website enhances this experience through an intuitive online store, easy navigation, and features that make it simple for customers to explore, select, and purchase products from the comfort of home.​

​

Target Audience

Individuals and families seeking authentic Afro-Caribbean ingredients and products. They value convenience, cultural connection, and high-quality service, whether shopping in-store or online.​​

​

Brand Adjectives

Authentic, Welcoming, Family-Oriented, Reliable, Cultural, High-Quality​

​

Tone of Voice​

Confident, refined, and approachable. AfriSelect communicates with clarity and assurance, balancing professionalism with a warm, personal touch.

​

Visual Identity

Friendly, warm, and approachable. Kejetia speaks with the charm of a family host, combining guidance, knowledge, and care to make every shopping experience pleasant and personal.​

​

User Experience (UX)

The website delivers a fully functioning online food shop, showcasing over 100 authentic Afro-Caribbean products, including fresh produce, pantry essentials, and specialty items. Each product is clearly categorised for effortless browsing, complete with high-quality images, detailed descriptions, and pricing information. The platform is designed to make discovering, selecting, and purchasing favourites easy and enjoyable, reflecting the warmth, authenticity, and family-oriented spirit of Kejetia Afro-Caribbean Food Shop.​

​

Key Features

• Seamless Shopping Experience: From product selection to checkout, the site ensures clarity, convenience, and efficiency for every customer.

• Clear Shop Categories: Effortless browsing with well-organised sections for all product types.

• Contact Form: Quick and easy for inquiries or special requests.

• One-Click Phone Access: Direct call button for instant communication.

​

Outcome

Kejetia’s website now reflects the authenticity, warmth, and quality of the brand, providing customers with a seamless digital shopping experience. It strengthens brand trust, enhances accessibility, and brings the rich flavours of Africa and the Caribbean to homes everywhere.​

​

https://www.kejetiafoods.com/

​​​

​​