Concept

Back to Eden is a wellness-led brand rooted in the principles of 100% organic living. Its product range focuses on skin-loving, earth-grown ingredients that promote simplicity, purity, and intentional self-care. The website was designed to reflect this ethos through a refreshing, nature-inspired aesthetic—where calm meets clarity and every element feels purposeful.

 

Ultimate Goal

To create a serene, user-friendly digital experience that builds trust and aligns with the brand’s holistic philosophy—while making it easy for conscious consumers to explore, learn about, and shop the Back to Eden product range.

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Unique Selling Proposition (USP)

The brand’s unwavering dedication to organic purity and transparent formulations sets it apart. With a clean, ingredient-first approach and free local collection for added accessibility, Back to Eden makes nature-powered skincare feel both luxurious and attainable.

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Target Audience

Wellness-focused individuals—primarily women—who value organic living, gentle ingredients, and ritualistic self-care. They seek brands they can trust, products that are transparent, and experiences that feel aligned with their intentional lifestyle.

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Brand Adjectives

Holistic, Calming, Trustworthy, Transparent, Nature-Inspired, Pure

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Tone of Voice

Gentle yet informative. Caring, respectful, and grounded in nature. The brand speaks with intention—educating without overwhelming and always leading with empathy and clarity.

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Visual Identity

The website features earthy tones, soft whites, and subtle textures to evoke a grounded, calming atmosphere. Organic shapes and spacing were used to reflect flow and balance, while clear imagery and product photography reinforce trust and product integrity.​​

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User Experience (UX)

A clean, structured layout guides visitors seamlessly through the site—from homepage to product pages and beyond. Thoughtful navigation and category sections help users explore the collection, understand key ingredients, and access care details with ease.

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Key Features

• Dedicated Ingredients Page: Offering transparency and education around each skin-loving element.

• Clear Product Highlights: Emphasising benefits and uses in a straightforward, user-friendly way.

• Local Collection Option: A subtle nod to community connection and convenience.

• Mobile Optimisation: Ensuring the serenity of the site experience translates across all devices.​

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Outcome

The final design mirrors the brand’s holistic mission, creating a consistent and trustworthy experience. Back to Eden’s website feels like an extension of its philosophy—calm, clean, and connected to nature. Visitors are encouraged not only to shop, but to slow down, explore ingredients, and feel aligned with the brand’s peaceful rhythm.

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https://www.backtoeden.uk/

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