Meet Truth Be Told Therapy
A Birmingham-based Psychotherapist and Counsellor, currently training as a Clinical Psychosexual Therapist, offering professional therapy online.
the strategy behind the design
THE PROBLEM
Truth Be Told Therapy, led by a psychotherapist and counsellor currently training as a Clinical Psychosexual, needed a website that felt professional, safe, and welcoming, while also reflecting her unique personality. Her previous site used black excessively, which dampened energy and mood, lacked clear information and connection, and featured inconsistent imagery that came across as unprofessional. The language didn’t fully reflect her warmth and approachability, making it difficult for visitors to feel welcomed and understood.
She also wanted a website that stands out, gives a mature and sophisticated look, and intrigues visitors while remaining true to her personality.​​​​​​​​​​
THE METHOD​
The redesign focused on strategic balance, welcoming design, and authenticity, including:
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Keeping black as a brand colour but using it intentionally and strategically to anchor the design without overpowering it
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Developing clear, approachable copy that gives visitors essential information while maintaining a warm, personal tone
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Standardising imagery to maintain professionalism and visual cohesion
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Using sophisticated AI-generated, on-brand photos to elevate the aesthetic and ensure consistency
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Incorporating unique shapes and rounded buttons to create a more welcoming and visually interesting feel
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Structuring content and calls-to-action to make it easy for visitors to understand services and book consultations​
THE SOLUTION​
The result is a polished, intuitive website that balances professionalism with personality. Visitors are guided naturally to her services, background, and booking options. The website has a mature, sophisticated aesthetic with unique shapes and subtle visual details that intrigue visitors while remaining welcoming and safe. The language, layout, and imagery work together to create a trusting and inviting environment, fully aligned with her brand.
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THE OUTCOME​
TruthBe Told Therapy now has a digital presence that feels welcoming, professional, and true to her personality, while also standing out as sophisticated and mature. Visitors leave feeling informed, reassured, and encouraged to book sessions. The website transforms her online presence into a reflection of her expertise, warmth, and professionalism.​​​​​​​​
"I love it. you NAILED IT PERFECTLY THE FIRST TIME - EVERYTHING IS EXACTLY HOW I ENVISIONED, AND THERE WASN'T A SINGLE CHANGE TO MAKE. I CAN'T WAIT TO SHARE IT!"
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RIANNA R, psychotherapist & counsellor, TRUTH BE TOLD THERAPY