INTRODUCING THE BRAND

Concept

Beta Hair is a luxury wig brand dedicated to elevating the hair experience through elegance, customisation, and quality craftsmanship. The website was designed to reflect this refined identity through a sleek, high-end visual language—balancing sophistication with functionality to highlight their premium product range.

Ultimate Goal

To build a polished online presence that mirrors the luxury of Beta Hair’s offerings while simplifying the customer journey—from browsing ready-made wigs to creating a fully custom unit through expert consultation.

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Unique Selling Proposition (USP)

Beta Hair sets itself apart with its premium-grade wigs that are not only luxurious but also fully customisable. From lace type and cap size to length, colour, and special requests, every element of the shopping experience is tailored for the client. The bespoke “Create Your Own Wig” consultation adds a personal, expert-guided touch.

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Target Audience

Modern, sophisticated women who value elegance, quality, and individuality. These clients are willing to invest in craftsmanship and want a personalised, luxurious hair solution that suits their exact preferences and lifestyle.​

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Brand Adjectives

Luxurious, Sophisticated, Custom, Elegant, Professional, Detail-Oriented​

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Tone of Voice

Polished and professional, yet warm and attentive. The brand’s communication is confident and reassuring, placing emphasis on quality, care, and the uniqueness of every client.

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Visual Identity

The website features earthy tones, soft whites, and subtle textures to evoke a grounded, calming atmosphere. Organic shapes and spacing were used to reflect flow and balance, while clear imagery and product photography reinforce trust and product integrity.​​

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User Experience (UX)

Structured and intuitive navigation allows users to easily explore wig collections or move straight to personalisation features. The journey is designed to feel effortless, whether browsing signature styles or filling out a custom request.​​​​

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Key Features

• Custom Wig Options: Clients can select wig colour, cap size, lace type, and length directly on product pages.

• Additional Info Box: A unique space for buyers to add custom notes or special requirements.

• “Create Your Own Wig” Page: Dedicated to bespoke consultations, featuring a clear call to action, booking option, and detailed submission form.

• Mobile Responsive Design: Ensures an elegant shopping experience across devices.

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Outcome

The final website reflects Beta Hair’s brand values—excellence, elegance, and personalisation. With a strong focus on visual storytelling, clarity, and high-end user experience, the platform positions Beta Hair as a leader in luxury wigs. Every detail—from layout to copy—reinforces trust and elevates the client experience.​

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https://www.betahairco.uk/

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